Coachella Art Studios

at Coachella Fest

2009 - Current

I have been honored to be the Founder and Producer to the Coachella Art Studios at the world famous Coachella Valley Music and Arts Festival (aka Coachella Fest) for the past 11 years. What once started out as two 10x10 tents and volunteers, has now evolved into a 5,000sq ft place with a paid staff of over 30 people. 

The Coachella Art Studios is a safe, creative space located in the campground section of the music festival. We are an art-topia for campers to escape to pre & post the festival. Inside our tent is where one can explore all kinds of different art supplies, projects, materials and forms of creativity - for FREE. Whatever you create, you take.

This is not only where creativity is expressed, but also where friendships start. Here is where people at the festival can actually meet other people and engage in meaningful conversation over art making. My approach to the way we conduct these art-making practices and our atmosphere is often referred to as therapeutic.

AEG Live, Goldenvoice / Coachella Valley Music and Arts Festival

Curator, Coordinator to the Coachella Art Studios

www.facebook.com/thecoachellaartstudios/

Reports directly to the Art Director of Goldenvoice. Creator of interactive art installation that has been active for over 10 years, with 50+ staff and over 5,000 attendees.

  • Negotiates budget, contracts and overall concept with festival Directors.

  • Oversees, curates and coordinates the entire development of production from concept to completion.

  • Creator of exhibition design, art direction, and all interactive artistic activities. Responsible for concept development and execution of every detail of the experience for festival goers.

  • Oversee hiring and training of staff, booking of music talent and Senior Lead to the pre-production design team. 

  • Hands-on approach to creation of the entire art installation.

  • Also produced these art installations and varying size in activations at: FYF Fest, Desert Trip, Arroyo Seco, Stagecoach, Camp Flog Gnaw, SS Coachella, Phish Festival

  • We have also been featured at the following Goldenvoice festivals:

    • Coachella Fest​

    • Desert Trip

    • Camp Flog Gnaw

    • FYF Festival

    • Phish Festival

    • Arroyo Seco

    • SS Coachella

I have a fantastic team that helps me in every aspect of making this happen. It is with their talent and dedication (majority of my staff have been on my team for 8+ years!) that we have been able to be at the festival for so many years. I take a lot of pride in having such an outstanding team to work with.

However, the Art Studios would not be possible without Paul Clemente (Coachella Art Director), who has believed in our mission since Day 1. Without his support and co-sign, we simply wouldn't be here. Also, an honorable mention to Chad Holden who is my favorite accountant ever.

Over the past 11 years we have evolved the design and layout of our space quite drastically.

For instance, only in the past 3 years have we even had a wooden floor to work with.

One of the 'Artistic Challenges' that we have is not just deisgning the space to look "cool" but also making it functional for thousands of people to make art in short amounts of time. 

These are a few photos shared of the Art Studios in it's most recent years.

More photos can be found on our Facebook page. 

It has taken many years of trail and error to figure out the best kinds of crafts for this specific type of setting.

 

Click through these photos to find art projects themed around: Paper, Fashion, Tech, Jewelry, Aromatherapy, Illustration and more

A picture says a thousand words, but videos can say so much more. 

I try to have video documentation of the Art Studios, in all it's many formations and features.

Enjoy the video and find more on Youtube by searching "Coachella Art Studios"

CONTACT ME

Sarah Scheideman

Cultural Advocate and Craft Specialist

 

Email:

sarah@scenecreative.us

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